St. Onge has a long history of helping retail clients design their distribution networks through our network optimization and facility design services. I’ve performed dozens of retail network optimization studies, and pretty much every one has an e-commerce fulfillment requirement, except for some of the off price/dollar retail chains. Through this process, the question always arises: Should we utilize our stores to fulfill e-commerce orders? As with most supply chain strategies, there are pros and cons. The primary pros are the following:
Of course, there are also cons to shipping from store, or at least challenges to overcome. These include:
With all this said, a network optimization can help you determine the proper use of retail stores in your e-commerce fulfillment process, and we’d love to help!
—John McDermott, St. Onge Company
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